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Content Optimization Tools Continue to Be of Importance, Says

This is the author’s commentary on the article Discusses the Emergence of Content Optimization Tools. It was also published by

A company’s online presence may be improved by optimizing their existing and new content. By doing so it helps with search engine rankings as well as creating content that is geared towards a company’s audience. 

According to, companies should prioritize creating high-quality content in order to try to gain more organic traffic. For tips on growing traffic and ranking higher on Google, offers an educational blog on its website.

The following is a clipping of the original article

New York – With the amount of content circulating the internet today, content optimization continues to play a crucial role in boosting a company’s online presence. In a recent survey from Demand Metric, it is said that 90% of companies use well-thought-out content marketing strategies to connect with their audience and establish their presence. And it’s highly likely many of these companies use more content optimization tools to effectively employ their content optimization strategy. shares its insights on the emergence of these content optimization tools and how to best apply them to one’s content marketing efforts. 

“The main goal of most businesses today is to increase their ranking, but many are not sure what necessary steps need to be taken,” said Santiago. “With all our clients we take time to explain to them why it’s important to use content optimization tools. It’s as close to cheating as possible, as most of these tools will gather metrics and data from competitors and tell you exactly what you need to do to beat them in the SERPs.”

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