This is the author’s commentary on the article OnlineBusiness.com Explains Why It’s Important to Refresh Old Content. It was also published by Benzinga.com.
The quality of content is one of the most important factors driving organic traffic. Improve organic traffic and rankings in search engine result pages (SERPs) by optimizing old and existing content.
Santiago notes that businesses can improve old content by linking to relevant authority sites, targeting relevant keywords, and updating and adding new information when new trends emerge.
To optimize a business’s website content, OnlineBusiness.com recommends using content optimization tools. These tools allow companies to obtain granular insights and understand the approach they should take.
Read a piece of the story below:
New York – Quality content is one of the essential factors in boosting organic traffic. Poor quality content can negatively affect a website’s ranking and relevance in search engine results pages (SERPs). As a result, many companies are emphasizing content optimization and as a result, are investing in content optimization tools. Companies can optimize their old and existing content to give it new life and help their overall SEO efforts by using content optimization tools. Onlinebusiness.com discusses the importance of optimizing old website content as an easy and cost-effective way to increase organic traffic.
There are many ways businesses could improve their old content to generate more traffic. According to Santiago, one way to start is by including links to authority sites in your content, ensuring the content targets the most relevant keywords and meta descriptions are still up to date and applicable in the market today. Updating and adding new information to old content is also important when recent trends have appeared since the original posting of the content.
Follow this link to discover more about content optimization software: http://onlinebusiness.com/blog/content-optimization-tools/